Web design Durham wide uses colour theory and psychology as part of their toolbox to build and create websites that are effective and engaging. Good use of colour in graphic and web design is essential, with the correct choices being able to convey emotions to customers as different and varied as trust, authority and excitement. Professional agencies specialising in web design North East based will use colour sensitively and effectively in graphics, banners and text to develop your brand image and captivate your audiences. We take a look at the psychology behind different colours and why they’re vital for your website and brand.
As any good designer knows, the use of colour in creating a website is vital. Scientists have found that different colours create different emotions, with colour acting as an instant way to communicate. Emotions and moods evoked by colour choice can influence purchasing decisions and openness to engage with a company, for instance. It’s always best to take advantage of the expertise of a professional web design Durham based, as they will maximise colour usage for your business website, developing the right tone, consistent brand image and highlighting key information for customers. Basic colour theory includes using complementary colours that combine well on a colour chart, but designers also need to take into account contrast and vibrancy too. Complementary colours are opposites on the colour wheel which create accents with other colours, strengthening the properties of an individual colour. Vibrancy is also key, with brighter, more vivid colours evoking urgency or energy - ideal for a sale or promotion. By contrast, darker colours offer the user with a more tranquil, calm experience, so a website for information or news is more likely to use darker colours on the colour wheel. Professional web design companies Durham way will develop a scheme for your website using a triadic colour scheme, an analogous scheme or a compound scheme, all designed to carefully balance colours to provide the optimum combinations. An experienced Durham or North East web design will ensure the right hues are selected to convey the appropriate messages throughout your entire web design.
In terms of the ideal colours professional web design in Durham based will combine to convey your message and identity on your website, obviously, branding and image are essential for any business. Your website must therefore continue to use any such colours in your logo and branding materials. This will help create a unified image across social media and all marketing activity. Thereafter, your web design County Durham based agency will be able to advise on the best emotions to evoke for maximum customer engagement. Red, for instance, is known as a stimulating, attention-grabbing colour which is why it’s often used for sales, promotions and breaking news. But red can also overstimulate, so it should be used sparingly. Another warm colour is orange, which is ideal for promoting emotions such as energy and friendliness. Orange is not as eye-catching as red, so it can be used as both a secondary and primary colour successfully, working well with other colours on the wheel. A ‘cooler’ colour such as blue helps to create a calmer, relaxing and trustworthy feel on websites. Twitter and Facebook are two good examples of companies that use different shades of blue to convey trust and authority well. Green can be either relaxing and energising when used in colour schemes, making it a versatile choice. White Digital (NE) Ltd is one of the most experienced web design companies in the North East and they will work to create the ideal colour combinations for your website, generating the right tone and emotions to increase customer engagement, conversions and interest.
Professional web design will make your website effective and engaging, grabbing the attention of potential customers and increasing sales. Colour theory is an essential part of web design and a professional web design Durham based agency will use the most effective colours for your brand and message. White Digital (NE) Ltd is an experienced company in web design North East wide, offering web design, ecommerce consultancy and effective search engine optimisation strategies. We love to work with new and developing businesses. Call us today for a free, no obligation quote on 03330 124 924 or visit our website at https://white.digital to view our portfolio.